Now a days rarely can we spot someone without a mobile phone. People are either talking over a mobile phone, or drafting/reading SMS, playing games, listening music, taking photos/videos, browsing net etc, thus making it an inevitable part of modern life. The mobile subscribers and service providers are rapidly increasing day by day. Latest records indicate that by the end of 2015, the total number of mobile subscribers in India will cross 100 crores. That means nearly 80% of the total population in India will be using mobile phones. Recent surveys & studies reveal that mobile subscribers in India will rapidly increase in the coming years, each of them having at least 3-5 mobile connections.
It is here that the advertiser gets a new platform to reach potential customers through SMS Marketing or Mobile Marketing. Mobile Marketing is an innovative technique that enables organizations to communicate and engage with their audience/customers in an interactive and relevant manner through any mobile device or network.
SMS Marketing is useful for all types of businesses, especially in targeting the local customers. With the help of bulk SMS you can increase your sale by 200% in just a couple of days during the festivals or promotions.
SMS Marketing service is excellent for promoting as well as in communicating with the customers and conveying a brand message or to develop strong brand awareness among the mass.
Why SMS Marketing?
Marketing holds a key role in promoting a product or service. With strategic planning & mass advertisement campaigns we can sell products even if it is of low quality. Today there are many ways to market a product/service. One of the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has become an inevitable part of our life. Promotional SMS will be delivered right to the customers’ mobile phones and they can use the information at any time they wish as the message will be saved in their phone.
SMS Marketing is useful for all types of businesses for targeting the local customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in just a couple of days during the festivals or promotions.
SMS Marketing service is good for promotions as well as communication with your customers and convey your brand message or to develop strong brand awareness among the mass.
SMS Marketing v/s Other Marketing
SMS Marketing is one of the cheapest marketing methods which is easy to handle and which also fetches good response. The greatest advantage of SMS Marketing over other advertising media is that it allows you to target specific potential customers or the customers in a specific area. Customers also tend to respond more to this type of advertising as they feel more personalized when they receive an SMS rather than seeing the same in newspaper, television etc. So in SMS marketing, the conversion rate of users is comparatively more than other available marketing methods at present.
Another advantage of SMS Marketing is that you can start advertising or sending messages (which can be customized at any stage) without much advance planning and delay. For example; a garment retailer feels that the pace of movement of a particular inventory is not satisfactory and so decides on Wednesday to sell it at a 25% off. If he is equipped with an SMS alert program, he can inform his customers the announcement on Thursday itself. Thus in contrast to print or TV ads, SMS ads make instant and real time implementation possible. SMS can also be used to schedule the delivery time of the product.
SMS Marketing is also highly useful to the customers as they can contact the shop directly for checking the availability/clarifications/queries etc just by clicking either on the phone number provided in the message or the website if the customers’ cell model supports browsing. When out of stock items become available, this can also be alerted to the particular customer who demanded it; thus gaining the trust and also enhancing the relationship with the customer. As the success of any business depends to a large extend on this relationship factor, SMS Marketing is thus sure to boost the sales since the satisfaction of the customers are often optimum here. This optimal satisfaction helps in lowering the internal customer care calls also.